The Devil is in the Details

Writers, entrepreneurs, encore performers in whatever new “hustle” you are diving into—MOUNT UP and get a plan, rather craft a plan.  One of the things that frustrated me most about the operation of the office I most recently worked in was the reactive approach to every task. Eight times out of ten, there was no need for the fire storms of upheaval of everyone’s schedule with the “all hands on deck” approach to getting “to-do’s” done.  Why must another’s emergency become mine…I was minding my own business, literally.  Flipping ridiculous, was what it was.  Anywhoo…


Having blogged now for a week and linking the blog to my newly formed Twitter and newly formed Facebook page, I recognize a few things: 1) blogging at midnight to make sure I blog everyday is making for a cranky Lauren.  Never a good look; 2) blogging at midnight because I don’t know what the hell to blog about, makes for a frustrated Lauren, not a good look either.  This is supposed to be fun; 3) same content on every social media medium makes for a bored Lauren, again, this ain’t a good look for me; and 4) my goal in developing and managing my author’s platform is not going to be met NO time soon if I don’t determine the best approach to take, based on my resources of current knowledge, talent and time.  So before this marketing train of author platform gathers steam and I find myself chasing a 100 mph disaster, I decided to spend today creating a plan so that I can start working a plan.  What I am hoping this exercise will do is  1) alleviate this current feeling of stress because I don’t have a plan (not having a clue nor a plan is bad business); 2) by outlining the plan for managing my own author platform, I can perhaps generate business in helping others develop their marketing platforms via social media (in various industries); 3) developing a clear vision in how to make sure the work in managing this platform eventually generates the results I would like to see with regard to writing, will actually help me become more laser focused in determining what my priorities should be in writing, so one complements the other one; and 4) outlining a content schedule will, I hope, bring into focus, the “stinkin’ thinkin'” in my plan—what may not work, where my deficiencies are in my communication/marketing plan adjust, re-adjust and continuously move forward.

My intended tangible outcomes to be able post around my office for easy reference are: Continue reading The Devil is in the Details


Chile…I Got Tea!

Working in an office environment can be monotonous. When you hear a discreet, but intentional, PSSST… when you pass by one’s cubicle, you hope that this summoning will add a little UMMPH to your day.  When the summoner starts the conversation with “Chile…I got tea!”  you are compelled to do a happy dance if it weren’t for the fact that you are in a dry, stale, sterile office environment where the quiet level rivals that of a mouse peeing on cotton.  You lean in to listen because you just know, THIS RIGHT HERE, is going to be good.

kermit tea

Unless our attention is awakened in such a dramatic fashion, however, how often do we lean in to listen-really listen and absorb what the everyday,  run of the mill activities of the day are telling us?  Probably not often enough.  I encourage you to stop…or slow down and just…listen.

Blogging is a new activity for me.  In this first week, I have learned a lot, already; 1) I need a plan-a content calendar because winging it is frustrating; 2) consistency in blogging and posting during an optimal timeframe for viewing is important; 3) the act of marketing takes marketing…this is never-ending, which brings to mind, anything worth having is GOING to be earned; 4) grow a thick skin quickly because everyone isn’t going to like every post and just because people aren’t ready to hear a particular view, doesn’t mean the opinion still isn’t worth being voiced; and 5) enjoy the journey and know the road is rough, but the “scenery”-the moments- are breathtaking.

I checked out my email and noticed one from a recruiter I had worked with for a particular 9-5.  It read, ” Lauren the decision was tough, but unfortunately, you were not chosen.”  As hard as I worked to prepare for that interview, surprisingly, I was relieved I wasn’t chosen.  Briefly, I thought, this is what the start of a mental breakdown looks like.  Fool, you have a mortgage to pay and health concerns to manage.  YOU NEED BENEFITS.  As quickly, I startled myself when I heard out of my mouth, without thought, Thank You Jesus! Continue reading Chile…I Got Tea!

No Rest for the Wicked, the Weary…or the Entrepreneur

The challenge today, to build my author’s platform included establishing a Twitter account. Yet another media platform to post on and manage.  In the long run it will be great and essential in helping me to better market my work and therefore I am telling myself, “suck it up, buttercup” and get this done.

When I saw the goal for the challenge, I thought, “oh five minutes to complete, great cause I got other stuff to focus on today.”  Dang if that Twitter didn’t take up the better part of my day, then there was the trying to link to FB, which, hell, I still don’t know if I did, and my goal of posting this blog and something to FB by noontime….came and went. Continue reading No Rest for the Wicked, the Weary…or the Entrepreneur


My Granny used to say, “Hindsight is 20/20.”  Today’s events that I mentally meandered my way through, brought to mind, Granny.  As a newly minted entrepreneur, I am fast learning, rather, being reminded of a few lessons that may prove helpful for my other comrades-in-arms who are Encore Performers.  Hell, these little gems are great for you young ones too–what do you call yourselves, Millennials.  

I have God on speed dial.  His child is steadfast in sending up prayers…keeping my Father on “the hot line.”  I realized today as I struggled to remain encouraged after a potential client did not approve a proposal for the fee I requested, that I may have to “give away” a couple of hours of labor to prove myself, in exchange for paid writing samples. I also realized I have probably been dangling on God’s last good nerve with my incessant prayers. Sometimes, his daughter can be a little dense. Continue reading 20/20

Joy, Joy, Joy

I have Joy, Joy Joy, Joy…down in my heart…this, a verse to a spiritual that I remember being sung in the church I grew up in, came to mind this morning.  It’s Sunday and I rose as I do every morning, with a prayer of thanks.  Most Sundays I attend “bedside Baptist” and check out a service online. Today, I didn’t even attend that.

I found myself humming that tune as I hurried to prepare to go to work.  On Sunday?!  Are you nuts, you are probably asking.  Nope!  I had/have joy in my heart because nothing has given me greater joy since being laid off than to not have to be bothered with an LA commute.  If I were working for a company, I would have been pissed to have had my Sunday encroached upon. But I worked 8 hours  today with a client, my first, as editor of her dissertation.

She stretched out in the easy chair in my office, we exchanged information and ideas over beers at one point, I stopped periodically to play with her nieces and son who wanted to have tea parties and wrestle in my living room, we had a heart to heart about personal matters affecting both of us…in the words of Ice Cube, “today was a good day.”

As an “Encore Performer” trying to get my hustle on, to make a dream a reality, I realize there may be a lot of weekends I spend working.  This effort, however, is for the benefit of my business, no one else’s, on my terms of time spent and when, and nothing gives me greater JOY!